Sunday 27 May 2012

Top 10 Super Bowl

Top 10 Super Bowl Commercial Adverts

The super bowl commercial adverts have become the most expensive and widely-seen adverts in the United States.

Watch the top 10 adverts in 2012 and choose the most effective one and tell us why did you choose it?
You can also tell us if the advert follows the five principles of adevertising

9 comments:

  1. This commercial adverts are soo funny! I can't imgaine how people have soo much imagination, how they are able to think this hilarious videos.

    This adverts have achieved the main objective of their producers, be attractive to the consumer.

    My favourite advert is the one of the graduation gift, that the boy thinks they have bought them a car but the truth is that they have bought him a mini fridge.
    It's hilarious!!

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  2. I think that all of this super-bowl adverts are incredibly funny! I even laughed out loud when I saw them.

    I agree with Alvaro's statement, i think that this adverts have definitely made the consumer attracted to the products they are trying to sell, and in some of them, the product is seen as the best, positioned above all competitors.

    Moreover the advert I most liked was the one dealing with a missing cat. The advert was selling doritos chips. The plot of the advert was a big brown dog handing out doritos to the man who had lost the cat in order that he wouldn't say a word about him having his cat. I think that this is a really creative idea and quite effective!

    Paulina Torras

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  3. I loved the advert which had as a main character a dog wearing shoes, it is hilarious!

    I liked this adverts, because as my companions said in the comments above it makes us laugh and it makes us be attracted to the product they are trying to launch to the public.

    I think that the most effective adverts where the one dealing with the graduation day of a bachelor student and the running dog one. However, the message of the first advert which appears in the video is not clear at the beggining, but when the student goes on really euphoric shouting that it is the best gift ever we know that the message is: THIS IS THE BEST CAR.

    Claudia Samsó

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  4. The super bowl is watched by a great number of Americans. The adverts normally programmed for that day pay an enourmous sum of money. Usually, they are either very important brands or perfect set up adverts. That is why I don't understand how these ones turned out to be the most famous. There are many without an objective, although others are very well setted up. For example, I'd like to talk about the first advert.
    Pepsi is a worldwide brand that is respected everywhere. It is one of the leaders when talking about soft drinks. What’s more, this advert shows ideals that are always respected; Pepsi is worldwide when saying “Pepsi for all”, Pepsi is for every type of person when using different entertainers and spectators and Pepsi has and will last for a long period of time, as it set in the medieval times.
    Although I prefer ten thousand times more Coca-Cola than Pepsi, I have to recognize this advert is very well done and for that I should say that it’s probably achieved its objective, increasing its consumption by attracting the consumer to the product.

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  5. I personally believe that most of this adverts aren't as good as they could be . I agree with what you've said because,indeed, they are funny but sincerely I consider some of them to be very stupid and uniteresting. It's probably my way of seeing them and when having to evaluate adverts each one has his/her opinion.

    If I had to choose an advert I would say that the Dorito's one is the best because they have created an original idea mixing two very different themes: dogs and chips. I think that it is the best when having to sell their product because they show to the viewers that people would be capable of everything just by seeing a Doritos chip's bag. It is deffinitely creative and at the same time, short , simple and funny.

    Moreover we can say that this advert, altough it looses credibility by giving human qualities to dogs , it is very clear and also attractive.
    Agus Nieto

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  6. I believe that these adverts couldn't be better. Thery are extremely funny and the most important of all, you remember which products they're advertising.

    My favourite advert is the second one where the man is celebrating what he thought it was the perfect gift. however, it is not what he expected and his gift is finally a fridge.

    I enjoyed this advert because, in my opinion, it is very funny and it is very clear which product they are advertising but it is not the best advert I've seen in my life.

    Ignacio A.

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  7. As most of the comments above have stated, these adverts are absolutely hilarious. Trough the video we can see that in United States the adverts are quite different than the ones we have in Spain, their technique to catch the viewers eye is basically the humour whether here this factor isn’t as important.

    I would like to highlight the one were the boy who is graduating thinks that the car is a present for him when it is actually just someone’s car parked in the street. It mainly tries to tell the viewers that having such a car is like having something out of this world, whatever person has it will feel as the luckiest person that has ever existed. The boys reaction when he sees the car is really exaggerated and this is what it makes it so funny

    Gemma Roig

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  8. Firstly, Francisco thanks for this wonderful post. I personally love searching for good adverts on the internet, and I have to admit that I haven’t seen some of these ones before and they are just incredible.

    All of them show a funny and cheerful mood, in order to catch the viewer’s attention as you have a good time watching them, making you burst out laughing. I believe that they are all great, so that’s why I can’t just choose one.

    However, if I had to choose I would choose both Doritos adverts, as they are short and they clearly catch your attention. I think that creating long adverts may be a problem as they may end up being quite boring. I must add that It has to be an extremely well done advert if you want it to be long, if not this type of advertising is just perfect.

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  9. Andrea diaz-varela11 June 2012 at 18:24

    Super Bowl ads aim to score a touchdown with viewers. The Super Bowl is possibly the most prized time spot for advertisers in the United States, with more than 111 million viewers watching.

    Super Bowl advertisements have grown into a phenomenon all their own, attracting viewers independent of any interest in the game itself.

    While America’s feelings were divided on the most-valuable game of the year, there’s one aspect of Super Bowl that leaves to a side team loyalties and brings everyone together, the commercials. This year’s commercials had something for everyone, from cute dogs to talking babies.

    I think it is quite impressive what these ads are able to create amongst society. The way they succeed at transmitting the message in an original and comical way it’s just breathtaking.

    If I had to choose one, my favourite add would be the one of the bachelor student, it perfectly conveys the message, as Claudia said, by his reaction towards the car, leaving a clear message on the table towards costumers.

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