Yes,
they’ve done it again!!! H&M have recently announced their new
collaboration for this Autumn 2012. Yet another very expected contribution from
one of the most influential fashion muses in history, Vogue Japan’s chief executive,
Anna Dello Russo.
Known for
her extravagant and over the top outfits and accessories, this fashion victim
has agreed to collaborate with the multinational Swedish brand. This capsule collection
will consist on shoes, jewellery, bags and other accessories. The collection
will be launched on October in over 140 stores worldwide. Dello Russo wants to
show her personality in this collection by creating unique pieces, hard to find
normally and that would cheer you up every morning.
H&M can
be proud of the list of top designers who have taken part in some of their
collections such as Karl Lagerfeld, Marni, Lanvin and Versace like I mentioned
in the past here.
This is a
great opportunity for both the consumer and the company. I am pretty sure that
their sales will increase and we also have the opportunity to buy a piece made
by a recognised and well-known designer for a reasonable price. But, how do you
think the other cheap brands like Zara or Mango will react? Will they start a
competition to see who can get better collaborations? Moreover, what do you
think the luxurious brands will do and how will this new way of fashion affect
them?
My point of view towards this new concept of fashion is definetely positive. I love the way fashion victims like Ana Dello Russo want to expand their ideas and make them affordable to everyone that likes fashion but do not have that much money.
ReplyDeleteI think that Zara and Mango, classified as cheap brand, will suffer the consequences and would try to find a fashion victim which is willin to cooperate with their firms. On the one hand, I think that this new concept of fashion will expand that much that it will make the competition rise a lot and will definetely benefit costumers which have less money to spend in fashion.
But on the other hand I think that the fact of this luxurious, high-standard brands foccusing on people who have less money to spend in fashion might make them loose the image of being a luxorious firm and make them loose their most reliable costumers too.
Claudia Samsó