However the amazing thing was that after only a few weeks of its release, the brand announced their next collaboration with Marni for the next season.
Click here to see Marni's collaboration
H&M is not the only brand that has started this new concept of chic & cheap fashion, they have done it before in past campaigns like last year with Lanvin and other brands like Gap also collaborate with great expensive firms.
This new way of fashion gives a chance to all of us to owe a piece of these famous designers for an affordable amount that we wouldn’t normally buy from their actual collections. This method is becoming more popular now due to the crisis and I think it’s a definite success for both the brand and the designer.
Do you think other brands should do this? Will this be the new way of fashion? Or will there still be unrealistic prices in big firms and we will have to conform ourselves with the usual stores like Zara, Mango, H&M…?
Wow! I didn’t know about these new collections that H&M are doing.
ReplyDeleteOn one hand I think that it is great that anyone who wants could buy an expensive, well-known and colourful designs very cheap compared to the real clothing of Versace.
On the other hand I consider that it is not fair for these women that buy Versace clothing to see people, of lower social class, with the same outfit at half the price when they have bought it for a lot more as they buy this especial and characteristic clothes to stand out, because most of Versace collections are very elegant. Also, in my opinion the exclusivity of the designs gets lost, as everyone would have it, unlike just a few people. I don’t really understand why Versace brand has decided to take part on this campaign as it can loose many customers that might go to the competition, H&M.
I’m not quite sure if brands should do this, and if they do, they should only release a couple of designs, this way it would make ordinary people to see the style of the brand, and if it were the case of Versace, the company could make profit out of it as it would be a way of advertising their brand. If this new way of fashion were to do this in all brands, these big firms would end up disappearing. Consequently, no one could have a whim and go and buy special clothes because there would no longer exist unique designs, this would bring the whole society to end wearing the same clothes. Visually it would look as if everyone would be wearing a uniform! Imagine how awful would that be!!!!
I think that it is a good idea for cheap brands such as ZARA or HyM to try creating a better and luxorious image of themselves by collaborating with highly-acclaimed and expensive brands as mentioned in Maria's post above.
ReplyDeleteThis collaboration would certainly mean an increase in cheap brand's benefits and could be seen as a method of marketing (attracting costumers to their shops)
However, I also think that this collaboration could harm expensive brands such as Marni and Versace by lowering down benefits and so modifying their own sales tren. I also agree with Nicole when she said that expensive brands will loose exclusivity if these collaborations with cheaper brands are done.
In my opinion this thing they are doing in order to provide cool and fashion clothes made by famous and expensive brands to people which can't afford is perfect, as we can go shopping with our friends to an HyM shop and buy a versace jumper, trousers or even dresses paying much less than we would if we went to the original versace store!
Paulina Torras Artalejo
We are in the middle of one of the deeper crisis the world has suffered. Even worse than in 1929.
ReplyDeleteThe consumer ration seems that can be lower every month. Big companies have to screw up their mind to maintain or increase the part of the cake. I think this a good sort term solution, but people moves by fashions and this will pass. In the same way I cannot imagine SEAT producing luxury cars at a reasonable price or Lewis launching suits, I do not see consumer buying regularly wearing H&M cloth design by Versace.
Are you going to wear this type of cloth knowing that everyone will see that you have to buy it in H&M because you do not have the money to do it in a Versace shop? Sound pedant but people react like that. Why luxury Corean cars, even being better, are not in our roads? Why people prefer Mercedes or BMW?
Perhaps I see just the opposite, Versace launching a “value for money” line, as the top brands can do it.
Who wins? Who lose? Clearly the consumer wins in the short term, H&M company has to be careful to measure when this fashion will end and the big loser is Versace. Are you going to use Versace cloth knowing that the people around will think that you have bought in H&M to save money? Pedant but the reality.
Alejandra Séculi
As Maria said above this new way of fashion it's going to expand from now on because it gives cheap brands the opportunity to be released and increase their sales creating more profit. They also have the chance to have different clothes collections to sell it to a wider public, and this way become more popular in the fashion world.
ReplyDeleteBesides, this way, more expensive brands like Marni...can sell their clothes in cheaper firms like H&M to promote themselves to people with different economic level to the ones they are used to.
I think this is a really good idea and it should expand to other brands like Zara... not only because of the huge publicity it would provide to all brands but because this way people with less money can achieve a variety of clothe collections from expensive firms at a more affordable price.
Claudia Samsó