Probably all of you have heard or worn the Abercrombie
and Fitch brand. But do you know everything behind it? Thanks to social
networks, a YouTube video has been able to revolutionize the mark.
The CEO of the company takes a firm stand on hiring
only attractive people. Moreover, he has proudly refused to make extra large
clothing because he doesn’t want fat people to wear his brand. Do you think
this is acceptable? Does he really have the right to discriminate people this
way?
In addition he has openly declared "In every school there are the cool and popular kids, and then there are the not-so-cool kids, we go after the cool kids. We go after the attractive all-American kid with a great attitude and lots of friends. A lot of people don't belong, and they can't belong. Are we exclusionary? Absolutely."
So Greg Karber, an apparently normal American citizen, decided it was time to stand up and make a change. Mr. Karber bought A&F donated clothing in second-hand shops, and drove to the poorest and more marginalized neighborhoods of Los Angeles. There he handed out all he was able to collect to the homeless, and started turning around Abercrombie and Fitch. What do you think about this idea? Would you have ever thought of something like this?
If you want to make a change help him by making the whole world know what he is doingand collaborate yourself in the project, together we will #FithcTheHomeless. Are you joining him?
Abercrombie & Fitch is a well know brand all over the world. It’s directly associated with attractive people because only good looking people can work in the shops. What’s more, in many shops you can queue at the front door to take a picture with an A & F model.
ReplyDeleteMike Jeffries, the CEO of the company, chose to direct the brand to the ‘cool’ kids and totally refused to sell clothes to fat people because the wanted to own a very exclusive brand. He created a brand that discriminates people all over the world for their appearance but what’s worse is that he’s proud of it. Technically he can discriminate people by not producing certain sizes (large ones) and actually he already is, but it’s not ethical at all; that’s why Greg Karber has decided to put an end to it.
Trying to beat Mr. Jeffries at his own game, Greg Karber came up with a genius idea; he started a campaign that consists in donating used Abercrombie clothes to poor people. He started in Los Angeles and pretends that people around the world collaborates with him. Mike Jeffries can’t fight against this campaign as there is nothing he can do to prevent people giving away their clothes; however, he can still prevent large people from wearing his brand.
In conclusion, Greg Karber can start a change in the way people see A&F and he can let the world know what’s behind the brand. Anyone willing to help can join his campaign and make the brand less exclusive. Hopefully, little by little, the CEO of the company will realize the harm he is doing and will start producing a wider range of sizes and will even consider apologizing for what he did.
As julia said Abercrombie & Fitch is a very popular clothing brand, it's popular that their main shops are located on the most fashion cities of the world as New York, London,Paris, Milan, Tokio and, Los Angeles. The prototype of people that Mike Jeffries, the CEO of the company, is looking for wearing Abercrombie clothes are the typical cool men or women who are surrounded by important people and luxury, they don't want nobody who is related whith poverty ir even with bad looking, as for example, being fat. They only want costumers who are good looking, but this not only happens qith clients but also with their workers who are on the shops attending to the costumers. The kind of workers that work on Abercrombie are tha same as their clients. All the men who wants to work on an A&F shop has to be have a good looking aspect and muscled, they will never sign up someone who doesn't out stands.For the women is exactly the same, all of them must have an excellent body and an excellent face. This is one of the reasons, in my opinion the major reason, of the popularity of A&F. The clothes are "behind" the workers because is obvious that the phisical appearence of the workers are better than the clothes itself.
ReplyDeleteSo as we can see A&F it's a company who discriminates fat and poor people but the worse thing of all is that Jeffries accepts it without any hesitation. I totally agree with the campaign of Grag Karber of giving A&F clothes to the poor people because no one deserves that only for his aspect can't wear a piece of cloth because they are not enough sizes or what is worse they don't give damaged clothes to poor people, they just burne them. If A&F company decided to change his policy and start making large sizes for everyone and not only for skinny people and to giving his clothes to the most needed people his image would improve and probably their sales. Personally I'm not going to buy anything fron A&F until they change their policy, and I expect that nobody does it, only then A&F will have no choice but changing their policy.
Just to start, I would like to say that I’m not surprised at all that Abercrombie & Fitch says this kind of things, if I had ever had to imagine a brand that would have said and done this, it would have been this one. This brand has always been very selective and exclusive with everything.
ReplyDeleteI don’t agree with all the things that the video says, for example with the fact that the owner is quite ugly and that for this he can’t want pretty employees; he may be ugly or not, this is up to personal opinions, but this is not a conditioning fact on how his employees can be. So I don’t think it’s correct to criticize the owner for this.
On the other hand, we have two points here. Firstly, we have the offensive point of view, which defends that this is totally discriminative towards fat or ugly people, and I’m absolutely on favor of this point. This discriminated group of people may feel very bad, and they may cause mental problems or complexes to them. I can also say that in an extreme situation they may cause anorexia or bulimia, because they feel discriminated for being fat and may want to get skinny on a too much fast way.
Then, we have a completely different point of view; the one that defends the idea that Abercrombie & Fitch is not in the right to discriminate these people in this way and so heavily. So, I’m sorry, but I don’t agree with them. Even though, I think it’s not correct and moral to do it, if I think objectively, they actually are in their right. They are a private business, and they don’t obligate you to buy their product at any moment, so they are not asking for anything from you.
However, they may be in all their right to do this but from my personal opinion and point of view, it’s totally unmoral and it can only come from a bad person. So, I would try to change it if I have the means to do it, because as I said before it can cause very negative and extreme situations that could be easily avoided. What’s more, if they removed this kind of policy, they would have a better image and more clients, so more money for them; it could only beneficiate them.